Jamie Oliver serves up insolvency shock as Britain loses its appetite for celebrity chef restaurants

JOB losses totalling over 1,000 are on the menu after the restaurant empire of TV chef Jamie Oliver collapsed into administration.

The company, which includes 23 Jamie’s Italian outlets, plus the Fifteen and Barbecoa restaurants in London and Jamie’s Diner at Gatwick airport, is the latest high-profile insolvency victim of Britain’s beleaguered High Street.

And Yorkshire is among those areas who will be affected by the insolvency news.

Both Jamie’s Italian restaurants in Park Row, Leeds, and Lendal Cellars in York are on the potential closure list triggered by the insolvency.

Its flagship restaurant in Parliament Street, Harrogate, cashed up for the final time last year and closed, after failing to overcome high rents and dwindling customers.

The insolvency is a far cry from the Harrogate restaurant playing a starring role in front of millions of TV viewers tuning into Ant and Dec’s Saturday Night Takeaway when the duo played a prank on the unsuspecting Oliver.

While he saw the funny side of that joke, Oliver was not smiling when he announced his company’s administration after losing its long struggle against insolvency.

He tweeted: “I’m devastated that our much-loved UK restaurants have gone into administration and deeply saddened by this outcome.”

Oliver found fame as TV’s Naked Chef, where he stripped down classic recipes to the bare essentials.

Following his company’s insolvency and the risk posed to more than 1,000 jobs, the naked truth is that the British public’s love affair with celebrity chefs may have lost its appetite.

For more information about the work of our licensed insolvency practitioners and businesses recovery teams in Leeds, Bradford, Harrogate and Darlington, please call us on 03300 244 660 or email confidential@walshtaylor.co.uk